wine-is forsquare

Ad Campaigns

Château KSARA

Throughout the years, Château Ksara has engaged people with campaigns revolving around the cork. The communication’s platform had evolved to integrate a poignant idea with a new engaging synergy. Becoming a wine that tells your stories, a partner when you taste, share and appreciate a bottle, and a moment . These past few years, Ksara’s cork –emblem of this tradition- has evolved as a communication tool giving people the opportunity to record their memorable moments and share them with the people who enjoyed the same bottle. The cork becomes the messenger, bearing the message at its core, a souvenir of the moment of shared complicity. The ad had an impact .it positioned the company as a Lebanese brand, a young product that hinted at a more