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The Best Campaign in the MENA

Château Ksara’s campaign “Every Bottle Tells A Story” has scooped the prestigious “Cristal Award” at the MENA Cristal Festival* 2010-2011 (6th edition) for its innovative approach to market and its grass root activation.
The « Cristal » rewards the best creations of the year for the different media and is awarded by mixed international juries made up of agencies and advertisers.

The main campaign idea initiated by H&C Leo Burnett was strong enough to get leveraged across different contact points, engaging people, especially the youth that we seldom talk to yet that are more and more involved in our category, to interact