News
The Best Campaign in the MENA
Château Ksara’s campaign “Every Bottle Tells A Story” has scooped the prestigious “Cristal Award” at the MENA Cristal Festival* 2010-2011 (6th edition) for its innovative approach to market and its grass root activation.
The « Cristal » rewards the best creations of the year for the different media and is awarded by mixed international juries made up of agencies and advertisers.
The main campaign idea initiated by H&C Leo Burnett was strong enough to get leveraged across different contact points, engaging people, especially the youth that we seldom talk to yet that are more and more involved in our category, to interact
with our brand.
*The MENA Cristal Festival, is a new competition for advertising in all the North African and Middle Eastern countries. It rewards the best advertising creations with the famous « Cristal » trophy, and therefore profits from the characteristics which made the success of the Cristal Festival (in Switzerland).
This event is the First Advertising Festival for the Arabic Countries and it gathers all the communications actors in the world: advertising agencies, advertisers, producers, directors, media, survey companies, TV producers … The ambition of the Festival is to associate creativity and business, and to promote Arabic advertising creativity
http://menacristal.com/submit-entries/results-awards/6th-edition/promo-direct-cristal.html
